Monday, November 30, 2009
Revamp Your Website for 2010
As we have been noting recently, dealership websites are consistently becomming more and more vital to the sales process. Kristin Leclaire of Dealer Marketing Magazine writes on the changing role of the car dealer website here.
Tuesday, November 24, 2009
More people are using the internet to find used cars. Is your website up to the task?
A recent study done by J.D. Power and Associates is showing that for the first time, consumers looking to buy a used car are more likely to look online before they actually visit a car dealership.
Now, more than ever, we are seeing the importance of having a great online presence. From websites to social media, potential car-buyers are looking for the convenience of browsing at home before they go into a dealership. It makes sense. Less time spent dealing with commissioned sales people, being able to browse inventories on your own time, but more importantly, the ability to browse inventories quickly.
It is all too easy to overlook the fact that not only are car dealership websites convenient in terms of location because they can be accessed from anywhere, but they are actually more efficient for browsing large inventories as well. The simple fact is that a lot of shoppers would prefer being able to browse an inventory on their own, rather than be forced to walk over an entire lot with only a sales person as their guide.
Used car shoppers are not typically looking for a specific make and model. They are looking for a good deal on a car that fits their needs and thus are willing to be more flexible than the standard new-car buyer. This is why they feel more comfortable when they get to see and browse a large inventory. They are learning more about what they want and what they can get for what price. And as we mentioned earlier, it's just not as easy to browse a large inventory in person, when compared with the accessibility of the internet.
So now that we're seeing this trend in buying used cars, does your website stack up against the competition? Customers should be able to browse your inventory efficiently and effectively, with little to no learning curve. So what is your website doing? Do you only have pictures of vehicles on your website when today the internet is capable of so much more, like 360 interior views and video test drives? Are you incorporating the vast potential of social media into your marketing plans?
The potential for increasing sales via the internet is practically endless. To see what our company has to offer for improving your online presence, check out our website packages at http://www.worlddealer.net/Packages.cfm or give us a call at (866) 485-8800.
Now, more than ever, we are seeing the importance of having a great online presence. From websites to social media, potential car-buyers are looking for the convenience of browsing at home before they go into a dealership. It makes sense. Less time spent dealing with commissioned sales people, being able to browse inventories on your own time, but more importantly, the ability to browse inventories quickly.
It is all too easy to overlook the fact that not only are car dealership websites convenient in terms of location because they can be accessed from anywhere, but they are actually more efficient for browsing large inventories as well. The simple fact is that a lot of shoppers would prefer being able to browse an inventory on their own, rather than be forced to walk over an entire lot with only a sales person as their guide.
Used car shoppers are not typically looking for a specific make and model. They are looking for a good deal on a car that fits their needs and thus are willing to be more flexible than the standard new-car buyer. This is why they feel more comfortable when they get to see and browse a large inventory. They are learning more about what they want and what they can get for what price. And as we mentioned earlier, it's just not as easy to browse a large inventory in person, when compared with the accessibility of the internet.
So now that we're seeing this trend in buying used cars, does your website stack up against the competition? Customers should be able to browse your inventory efficiently and effectively, with little to no learning curve. So what is your website doing? Do you only have pictures of vehicles on your website when today the internet is capable of so much more, like 360 interior views and video test drives? Are you incorporating the vast potential of social media into your marketing plans?
The potential for increasing sales via the internet is practically endless. To see what our company has to offer for improving your online presence, check out our website packages at http://www.worlddealer.net/Packages.cfm or give us a call at (866) 485-8800.
Tuesday, November 3, 2009
Wednesday, September 16, 2009
Media Dollars Shift to Digital in Downturn
You don’t necessarily have to spend more to retain and gain market share…just spend smarter! WorldDealer specializes in media planning and (not coincidentally) the top three digital channels listed in this article.
eMarketer: Media Dollars Shift to Digital in Downturn
eMarketer: Media Dollars Shift to Digital in Downturn
Tuesday, September 8, 2009
Top 10 Clunker Winners - Cash 4 Clunkers Final Scorecard
Top 10 Purchased
1. Toyota Corolla
2. Honda Civic
3. Toyota Camry
4. Ford Focus FWD
5. Hyundai Elantra
6. Nissan Versa
7. Toyota Prius
8. Honda Accord
9. Honda Fit
10. Ford Escape FWD
New Vehicles Manufacturers
Toyota 19.4% General Motors 17.6% Ford 14.4% Honda 13.0% Nissan 8.7% Hyundai 7.2% Chrysler 6.6% Kia 4.3% Subaru 2.5% Mazda 2.4% Volkswagen 2.0% Suzuki 0.6% Mitsubishi 0.5% MINI 0.4% Smart 0.2% Volvo 0.1% All Other <0.1%
Top 10 Trade-in Vehicles
1. Ford Explorer 4WD
2. Ford F150 Pickup 2WD
3. Jeep Grand Cherokee 4WD
4. Ford Explorer 2WD
5. Dodge Caravan/Grand Caravan 2WD
6. Jeep Cherokee 4WD
7. Chevrolet Blazer 4WD
8. Chevrolet C1500 Pickup 2WD
9. Ford F150 Pickup 4WD
10. Ford Windstar FWD Van
Full stats here: http://www.cars.gov/files/official-information/August26Stats.pdf
1. Toyota Corolla
2. Honda Civic
3. Toyota Camry
4. Ford Focus FWD
5. Hyundai Elantra
6. Nissan Versa
7. Toyota Prius
8. Honda Accord
9. Honda Fit
10. Ford Escape FWD
New Vehicles Manufacturers
Toyota 19.4% General Motors 17.6% Ford 14.4% Honda 13.0% Nissan 8.7% Hyundai 7.2% Chrysler 6.6% Kia 4.3% Subaru 2.5% Mazda 2.4% Volkswagen 2.0% Suzuki 0.6% Mitsubishi 0.5% MINI 0.4% Smart 0.2% Volvo 0.1% All Other <0.1%
Top 10 Trade-in Vehicles
1. Ford Explorer 4WD
2. Ford F150 Pickup 2WD
3. Jeep Grand Cherokee 4WD
4. Ford Explorer 2WD
5. Dodge Caravan/Grand Caravan 2WD
6. Jeep Cherokee 4WD
7. Chevrolet Blazer 4WD
8. Chevrolet C1500 Pickup 2WD
9. Ford F150 Pickup 4WD
10. Ford Windstar FWD Van
Full stats here: http://www.cars.gov/files/official-information/August26Stats.pdf
Wednesday, August 19, 2009
GM Boosts Vehicle Production
This is such great news for so many workers and families across the country. Looks like there IS a light at the end of the tunnel!
http://www.detnews.com/article/20090819/AUTO01/908190325/1148/GM-boots-vehicle-production
http://www.detnews.com/article/20090819/AUTO01/908190325/1148/GM-boots-vehicle-production
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