Wednesday, September 16, 2009

Amazing Ad by Honda

All Honda Parts…607 takes…something went wrong on the first 606.

Media Dollars Shift to Digital in Downturn

You don’t necessarily have to spend more to retain and gain market share…just spend smarter! WorldDealer specializes in media planning and (not coincidentally) the top three digital channels listed in this article.

eMarketer: Media Dollars Shift to Digital in Downturn

Tuesday, September 8, 2009

Top 10 Clunker Winners - Cash 4 Clunkers Final Scorecard

Top 10 Purchased

1. Toyota Corolla
2. Honda Civic
3. Toyota Camry
4. Ford Focus FWD
5. Hyundai Elantra
6. Nissan Versa
7. Toyota Prius
8. Honda Accord
9. Honda Fit
10. Ford Escape FWD


New Vehicles Manufacturers

Toyota 19.4% General Motors 17.6% Ford 14.4% Honda 13.0% Nissan 8.7% Hyundai 7.2% Chrysler 6.6% Kia 4.3% Subaru 2.5% Mazda 2.4% Volkswagen 2.0% Suzuki 0.6% Mitsubishi 0.5% MINI 0.4% Smart 0.2% Volvo 0.1% All Other <0.1%


Top 10 Trade-in Vehicles

1. Ford Explorer 4WD
2. Ford F150 Pickup 2WD
3. Jeep Grand Cherokee 4WD
4. Ford Explorer 2WD
5. Dodge Caravan/Grand Caravan 2WD
6. Jeep Cherokee 4WD
7. Chevrolet Blazer 4WD
8. Chevrolet C1500 Pickup 2WD
9. Ford F150 Pickup 4WD
10. Ford Windstar FWD Van


Full stats here: http://www.cars.gov/files/official-information/August26Stats.pdf